ANALISIS MEKANISME GACHA PADA GENSHIN IMPACT DAN DAMPAK PERILAKU BELANJA PEMAIN DISCORD; TINJAUAN MAQASHID SYARIAH
DOI:
https://doi.org/10.53958/wb.v11i1.993Keywords:
Mekanisme Gacha, Genshin Impact, perilaku belanja in-game, Maqashid SyariahAbstract
Perkembangan industri game digital mendorong munculnya model bisnis Free-to-Play dengan fitur pembelian dalam permainan (in-game purchase). Salah satu mekanisme yang digunakan adalah sistem gacha, yaitu sistem berbasis peluang untuk memperoleh item secara acak. Dalam Genshin Impact, praktik gacha berkaitan dengan perilaku top up pemain serta interaksi dalam komunitas digital seperti Discord. Penelitian ini bertujuan 1) untuk mengetahui mekanisme Gacha dalam Genshin Impact dipahami oleh pemain di komunitas Discord. 2) untuk mengetahui dampak terhadap perilaku belanja in-game pada pemain di komunitas Discord. 3) untuk mengetahui mekanisme gacha dan perilaku belanja in-game pemain di komunitas Discord jika ditinjau dari Maqashid Syariah. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap pemain Genshin Impact yang aktif dalam komunitas Discord dan memiliki pengalaman top up. Hasil penelitian menunjukkan bahwa pemain memahami mekanisme gacha melalui drop rate, banner, pity, proses pull, dan persepsi terhadap peluang memperoleh item. Perilaku belanja dipengaruhi oleh karakter favorit, kebutuhan permainan, kepuasan, dan keterbatasan banner. Ditinjau dari Maqashid Syariah, pembelian perlu dilakukan secara sadar, proporsional, dan sesuai kemampuan untuk menjaga harta, akal, dan jiwa.
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